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Priyanka Ahuja

About

From finger paints to shipped code.

Priyanka mapping a product's design process on a whiteboard covered in sticky notes

Finger paints gave way to code, but the creative spark never faded. Tech fascinated me and led me to engineering and business degrees, yet something always felt off. The lightbulb moment came in finance, where talking with 200+ customers a day revealed a world of user pain points I couldn’t unsee.

That is when UX design clicked into place: the missing piece that merged my love of tech with my childhood creative fire. Freelancing fueled the passion, a double master’s at Northeastern built the foundation, and now I design and build intuitive interfaces for a living.

Why design? It lets me use empathy and creativity to build experiences that resonate instead of frustrate. No more digital mazes, just experiences as delightful and engaging as those childhood craft kits.

Creative

When I am not designing screens, I am painting. A few pieces from the canvas.

Self-portrait oil painting of Priyanka seated at a tablePop-art painting of a woman shielding her eyesPainting of a ballerina in a white dressPainting of a bicycle carrying a basket of colorful flowersMinimalist painting of a woman's profile with red lipsPainting of a woman in a black hat and dressAbstract painting of a figure with flame-like hairPainting of a woman in blue picking flowersImpressionist painting of a couple with an umbrella in a red forestPainting of a bare tree against a red and yellow sunsetPainting of a guitar formed from trees reflected in waterGold and grayscale palette-knife abstract painting

What I do

Product Framing

Thoughtful diagrams that define what the product is and who it serves.

Keynote, Sketch

Interaction Design

Wireframes mapped to real user journeys and task flows.

Figma

Prototyping

Low to high-fidelity prototypes that bring micro-interactions to life.

Figma, InVision, Flinto

Information Architecture

Product frameworks and mental models for complex, abstract spaces.

Visual Design

Visual exploration grounded in the company, the product, and its users.

Product & User Research

Competitive analysis and usability testing that inform real decisions.

Maze, Miro

Beyond pixels

Beyond pixels, life is a canvas. Whether I am holding a paintbrush or sketching a new adventure, I thrive on exploration, from scaling mountains to holding a yoga pose. Globally inspired coffee fuels the creativity, and I am always up for the next adventure (and happy to hear about yours).

Illustrations
Illustrations
Hiking
Hiking
Coffee & Airports, my Fav.!
Coffee & Airports, my Fav.!

Let’s make something worth shipping.

priyankaahuja0532@gmail.com